Sunday, January 30, 2011

How to Get Customer Reviews

By Susan H

We all need 'em, so how do you get that happy customer to actually take a moment to give you a review? And, if he does, what will you do with it? Where will it get maximum exposure? Some businesses know just how to get those reviews set up to be a regular part of day-to-day affairs. They know that the most effective way to get a review is to ask. Yes, it's bold. But it's also business. That happy client or customer is worth several more when they share their experience with others. Turn the request into a part of the way you run your company and it's a no-brainer that you'll have many reviews to choose from when you want to make your testimonials public.

Sure, not everyone will comply. But companies who practice this will tell you, if you don't ask, chances are slim that you'll have much to work with. There is a place within every transaction, or at the end of it, that is appropriate to request a favorable customer response:

* A follow-up phone call
* A perforated post card with return address and survey boxes
* A question asked as the project commences, "If you will fill out a brief review when the job is done, we'll take five percent off your next... "

Making it easier on the customer is the name of the game. Give them an opportunity to know the best way to review your company and support your good effort. One thing is certain, if you don't ask, you won't get a response. Customers who give a favorable review out of the goodness of their heart are few and far between. Click here to read more information about Review Center.